by producing popular playing cards known as hanafuda cards. Demand for these cards began to wane in the 1960’s and so Nintendo branched out into other areas. For a while, they ran many businesses including a taxi company.

In the 1970s, Nintendo developed into a video game company. They have since become one of the most powerful and influential brands in the world. Nintendo began to produce computer game consoles en mass in the 1980s and still to this day remain enormously popular. This process began with the Game and Watch handheld system in 1980. Developed with the idea that people could whip it out and play in the go.

Over the years, Nintendo’s video game consoles have changed and evolved to adapt to the modern world. Some consoles have remained popular and successful whilst others have faded into obscurity. Along with Microsoft and Sony they represent the Big 3 in the video game industry and enjoy fierce competition.

Nintendo’s capacity for change has allowed them to endure in the competitive gaming market. It has also meant that they’ve continued to produce trend-setting and pioneering products. Whatever way the gaming world evolves you can be sure that Nintendo will be a mainstay.

• Table of Contents
• 1. Overview
• 2. Nintendo Debuts
• 3. Nintendo goes 3D with the N64